Redesigning the Battlefield 3 game was a University project, where our team redesigned the startup process of the Battlefield 3 game that was developed by Electronic Arts. (EA)

The startup process of the game was evaluated through a user study conducted for a sample group of 100 participants. The key usability issue was the general lack of coherence between what the user was expected to do and what the user actually did. 

Using the results of the user study, low, medium & high fidelity designs were presented to EA. User feedback allowed the team to refine the designs through this iterative design process.