Apple and IBM announced a partnership in 2014 to build 100 Enterprise apps, on iPhone, iPad and the Apple Watch. In collaboration with UX Specialists at Apple, I was involved in the design of these unique applications, from conceptualization through to implementation.
Read about IBM Mobilefirst:
http://www.ibm.com/mobilefirst/us/en/mobilefirst-for-ios/ios-apps/
Read about Apple iPad for Business:
The Roster Application is built for pilots. The app improves customer (pilot) experience & improves productivity by providing a single view of all roster-related information, relevant documents and pilot’s qualification requirements. Additionally, the app allows the pilot to be productive when mobile without having to access multiple systems. Information on not meeting qualification requirements is not instantly available to the pilots. A pilot's roster is variable to each pilot as it depends on what aircraft they are flying and their hours of flight experience.
With the Roster app, Pilots receive alerts and notifications for updates, changes, reminders and calendar entries. iOS capabilities like iMessage and FaceTime are used to enhance collaboration between pilots. Touch ID for login is used to ensure security and privacy, based on which content will be presented contextually. Analytical capabilities in driving alerts for qualifications, changes to roster and defining required qualifications for a route, makes this app unique.
My role in the 8-week design & development process involved conceptualizing the product strategy, app flow, and content interactions while gathering business requirements directly from pilots (the client). I worked with the business team, clients, UX specialists at Apple, and developers to write and prioritize relevant user stories, create iterative designs to ensure the product is focused on achieving audience demographics, and finally, build the high-fidelity, animated design prototype on keynote. The final prototype illustrates the complete flow of the app, screen by screen, which was the medium of communication to the developers.
This was my favorite product with Apple & IBM. Enterprise Essentials consist of a bundle of 3 apps that are essential to employees in any enterprise. These included, a social app to connect with fellow employees, an app to join conference calls, and an app to book meeting rooms in an office space.
I managed the UX design, strategy and information architecture of these applications. UX decisions for these apps were made to "keep it simple." The product was digestible to the user, the actions required by the user were clear and minimalistic, the design of the apps were familiar to the iOS user, and finally, the apps were straightforward and engaging to the user. The agile methodology and iterative design process led to a rewarding and collaborative app experience. At early stages of the product lifecycle, our team defined, prioritized, and communicated a forward-looking vision to drive the apps' implementation within our company.
Passenger+ empowers flight crews to manage services provided to passengers inflight. With the passenger plus app, flight crews are able to track flight delays and missed connections on a single dashboard, rebook flights for passengers while in transit, view passenger seat maps & special meal information, and view passenger connection and baggage information.
The Passenger+ app was designed and deployed by Apple & IBM across all Air Canada flights in 2015. Thorough user research and usability tests with Air Canada flight attendants at Toronto's Pearson International Airport empowered our team to present simple and elegant designs that combines intuitive customer experience with a cohesive, cross-platform product. Air Canada flight attendants love our app!
I also worked with Ashi Hoseini, SAS’s Manager of Mobile Solutions and her team to customize the Passenger+ design components as per requirements for Scandinavian Airlines. I owned the end to end design process, from conceptualization to implementation.
See press release:
http://venturebeat.com/2016/02/24/inside-the-apple-and-ibm-partnership-to-help-enterprise-customers-build-more-ios-apps/
Quote from the client:
"Our vision is to make life easier for our customers, in this case our employees,” she said. “This new app has the power of simplicity married with the power of analytics. And that was thanks to the design teams of IBM and Apple.” (Ashi Hoseini, Manager of Mobile Solutions SAS, February 2015)
Trusted Advice facilitates Wealth advisors to deliver an interactive, scenario-based financial planning session for their clients. The product was designed and implemented for Alior Bank in Poland. Alior’s financial advisors use Trusted Advice II to access client portfolios and gain insight from analytics to recommend investment options for their clients.
See press release:
http://finance.yahoo.com/news/alior-bank-expands-relationship-apple-110000567.html
Quote from the client:
"We have been impressed by the incredibly fast and effective way Apple and IBM have teamed with Alior to design and build the apps which boost the productivity of our private banking advisors… they understood our business and easily turned ideas into working solutions -- making the decision to expand our collaboration an easy one.” (Andrzej Roslaniec, Head of Private Banking Alior, February 2015)
Pay Over the Air (Pay OTA), a final year Engineering Design project aimed to solve the problem of customer-induced time lag introduced by payment systems used in Transit.
Such lag stems from passenger retrieval, storage, and use of the payment method, which requires “tapping” to accommodate. Pay OTA proposes a contactless payment system around RFID and Bluetooth standards, reducing micropayment times. Our team presented a hardware design at a public symposium in April 2014. The poster complimented the hardware design and was designed using Adobe Photoshop.
Read more about the project here:
Redesigning the Battlefield 3 game was a University project, where our team redesigned the startup process of the Battlefield 3 game that was developed by Electronic Arts. (EA)
The startup process of the game was evaluated through a user study conducted for a sample group of 100 participants. The key usability issue was the general lack of coherence between what the user was expected to do and what the user actually did.
Using the results of the user study, low, medium & high fidelity designs were presented to EA. User feedback allowed the team to refine the designs through this iterative design process.
Read about the Lifion Product here:
http://lifion.com/products
